​Data science in media and communication has become the foundation of decision-making. Organizations are investing in data analytics to stay ahead of the competition. In addition, social media analysis is used to support opinion mining strategies, monitor the effectiveness of campaigns, and create contextual and personalized ads and a content which is based on sentiment analysis.This course provides an overview of data science and aims at introducing the major topics in data science such as data collection, integration, management, modeling, analysis, visualization, forecasting, and making informed decisions based on data analysis. In this course, students will develop their professional (soft) skills such as communication, presentation and storytelling through employing the data. Students will also gain practical experience by working on real-life problems in the media and communication sector.​